OFFICIAL LAUNCH 

The historic W.E.B. DuBois Centre in Accra was filled with energy, color, and pride as it hosted the official media launch of the Rediscover Africa Initiative, a bold new movement by the Rediscover Africa Organization dedicated to bridging the gap between the African continent and the global diaspora. With the 2025 theme centered on unity, legacy, and return, the initiative represents a continent-wide invitation for Africans in the diaspora to rediscover their roots and contribute meaningfully to Africa’s development and cultural celebration.

Anita Barakat, CEO and founder of Rediscover Africa, emphasized the vision: "We created this initiative because many in the diaspora—especially second and third generations—are yearning to reconnect. Rediscover Africa isn’t just a series of events. It’s a movement to return, rebuild, and reignite our identity as Africans around the world." 

The launch was attended by ambassadors from several African embassies in Ghana, including Liberia, Mali, Angola, and Guinea-Conakry, all of whom gave powerful remarks in support of the initiative, underscoring the importance of reconnecting Africa with its diaspora, and welcoming this initiative as a significant first step in opening their nations to deeper diaspora collaboration, travel, and cultural exchange.

Mr. Kofi Okyere Darko (KOD), Director of the Diaspora Affairs Office at the Office of the President of Ghana, delivered keynote remarks, highlighting the government’s commitment to supporting diaspora engagement: "Our office exists to strengthen ties between the diaspora and the Presidency. This initiative is perfectly aligned with that mission—it goes beyond tourism and taps into long-term partnerships, identity, and belonging." Also in attendance was H.E. Rev. Dr. Lilian Sally Addo, Global President of the International Youth Network for United Nations Security Council Resolution 2250 (IYNUNSCR2250). In her remarks, she praised the initiative for actively involving young Africans in global peacebuilding, culture, and leadership. The event also featured a vibrant cultural showcase, with traditional drumming and dance that reflected the heartbeat of African heritage and gave guests a powerful reminder of the richness of the continent’s identity.

The Rediscover Africa Initiative is proudly supported by:

• Diaspora Affairs Office – Office of the President of Ghana

• Embassy of Ghana – Washington D.C.

• International Youth Network for UNSCR2250

• Culture Rocks by Nini

• Ghanaian Association of South Jersey

• Ghanaian Association of Atlantic City
  
  

The Rediscover Africa Initiative also features a lineup of powerful programs and events, including:

• Africa Night Out Gala & Awards

• NextGen Summit (youth, education, and exchange)

• Africa Business Summit (trade, investment, and development)

• Diaspora Fashion Show

• Africa Art Expo

• Diaspora Tourism Programs

• Community Projects (access to clean water, education, healthcare, and youth empowerment)
  
  

The initiative is proudly sponsored by:

• Influence Prints

• Tictok Event Management

• Skynet Worldwide Express – Ghana

• SS Studios - Ghana

• Albe Farms

The first major event of the series, the Africa Night Out Gala & Awards, will be held on Saturday, May 24th, 2025, at the ACX1 Studios in Atlantic City, New Jersey, USA—coinciding with the global celebration of Africa Day. It will be followed by a year-long rollout of programs aimed at creating deeper connections between Africans on the continent and in the diaspora.

This initiative marks a historic turning point—an open invitation to rediscover home, reclaim identity, and reshape the future together. Stay tuned for more details!

Photographed by SS Studios, Ghana. 

Photographed by SS Studios, Ghana